C A R E E R H I G H L I G H T S
CREATIVE DIRECTOR - COLLEGE MARKETING
KING'S COLLEGE
Delivered strategic leadership to a team of seven designers, writers, and webmaster and encouraged them to achieve set goals. Oversaw the re-branding of the college and development of a new workflow using utilized data from consultants in cooperation with outside talent and consultants. Established and mentored the in-house agency to drive creative outcomes for each project. Developed core print brand designs for all publications servicing undergraduate, graduate, and advancement initiatives. Planned and directed video and photography productions and design processes. Secured market advantage while building creative conduct for social media and traditional broadcast outlets Analyzed and reassessed brand look within one-three years by evaluating and utilizing data.
Coached and motivated designers to look forward to obtaining new skills based on forecasted needs by providing a motivational atmosphere and resources to grow within the team.
Established and managed a full in-house team that produced all content, including video, photography, and print.
Achieved significant cost savings by utilizing outside sources for marketing data that specifically targeted small pockets of prospective students.
CREATIVE DIRECTOR /MARKETING CONSULTANT
PROGUARD
ProGuard is an automotive-based business-to-business company. My role is to grow the ProGuard brand with supported consumer marketing campaigns while building content that enables our dealer partners to expand their markets.
Achieved Google reviews at 4.4 stars by leveraging the automotive industry to assess the value of the public opinion.
Planned and led successful launch and rebrand of certified pre-owned, including CPO marketing brand/campaign to drive ROI.
Formulated successful iconic ProGuard “Poster Series as a photographer and creative director.
Established proper workflow starting with the branding of the consumer-based materials. This ensured adequate communication between creative, management, and vendors.
CONTENT CHANNEL - YOUTUBE
OLIVIA'S CRAFTS - OLIVIA ROSE
Obtained 125K subscribers and 25M views of family-orientated youth channel with attention toward youth brands.
Developed and shared creative content for channels with youth brands or their agencies.
Attained access to YouTube facility in NYC for collaborating with YouTube/Google reps to learn more ways to grow on social networks.
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